Geared Up for Growth

Good customer matches are also key to making big files work. There’s plenty of opportunity to use those. They should be tested, along with ZIP files. And try new products. There is value to being on top of the newest products that are coming out there. Don’t be afraid to try new models, new products, new lists. And of course, along with the list plan that has you in a variety of markets, you need to be testing. And I’m not talking about tweaks to your creative. I mean test your message, test your package, test seasonality constantly. You should have multiple control packages and multiple list plans to go with those.