Geared Up for Growth

No. 2 is online. Creating targeted ads gives people a reason to click through. The most important part of that sentence was “gives people a reason to click through.” It doesn’t always mean give or donate. It could also mean offering them an inexpensive premium or a call to action that requires someone to give you their e-mail or their home address so you can immediately put them into your conversion program, which of course you will have ready to go before you run your first ad. And again, test. Test your ads, test their placement, test the call to action, test the landing page. Make sure your image or text is so compelling that when I look at it, I have to see more.