Geared Up for Growth

And then No. 3, of course, social media. Your social-media strategy should be well-thought-out and as planned and tested as every other part of your fundraising and communication plan. When you sit down to plan a fundraising strategy for a program or a campaign, everyone should ask themselves, “What do we want our community and their friends to share, like, tweet, post, pin, retweet, text, check in, forward, Digg, Reddit, upload, download, publish or in any other way participate with us on this campaign?”