Does Your Message Fit Into a Tweet?
Generation Next may be poised to give, but you have to talk to this group differently.
Newsletters and special events comprise a pair of go-to fundraising strategies you can use to educate younger donors about new programs that go beyond the core services for which your nonprofit is best known.
To borrow Dr. Phil’s line, “How’s that working for you?”
Thought so.
You can’t put a two- or four-page letter or article in an email or tweet, or on Facebook. And good luck using long-format content to attract a big crowd for that three-hour special event you and your staff have spent months
organizing.
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