Does Your Message Fit Into a Tweet?
Generation Next may be poised to give, but you have to talk to this group differently.
In the spirit of today’s 140-character, headline-news world, here’s my top 10 list:
1. Tell the truth and tell it often
Be honest with donors and prospects about what their gifts accomplish. You don’t have to give new donors an annual report, but you should create an annual plan of communications with them.
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