Does Your Message Fit Into a Tweet?
Generation Next may be poised to give, but you have to talk to this group differently.
2. Use multimedia content
Post short videos (60 or 90 seconds) that describe who you are and what you do. Include testimonials of individuals who are receiving help. Don’t splinter off a program with its own identity. It’s all about consistency and relationship to the parent brand.
3. Tailor message to platform
Don’t try to explain the nuances of, say, a drug- and alcohol-recovery program on Facebook. Instead, show program participants taking part in the aspects of the program. And when you tweet, be laser-focused on a specific program or event.
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