Does Your Message Fit Into a Tweet?
Generation Next may be poised to give, but you have to talk to this group differently.
4. Encourage tours and volunteer opportunities
Make sure tours and volunteer opportunities are publicized. Put them on a calendar in your newsletters, emails and even on the back of your direct-mail appeals. Have a consistent date, i.e., “every Thursday at noon,” and if there’s a meal served while the tour is being conducted, invite people to eat with you, your recipients and program guests.
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