Does Your Message Fit Into a Tweet?
Generation Next may be poised to give, but you have to talk to this group differently.
8. Cross-promote
Most of your new donors are going to come into the organization because of your core program appeal. So create a yearlong series of contact points — telephone, mail, email, tours, graduation invitations — that cross-promote your lesser-known program offerings. Start right away, even with the initial gift receipt.
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