Does Your Message Fit Into a Tweet?
Generation Next may be poised to give, but you have to talk to this group differently.
9. Re-educate lapsed donors
How many of your donors give one gift and never give again? The percentage is climbing for everyone. Perhaps mail hasn’t worked. Initiate an in-house calling program, or work with a reputable telemarketer to develop a program that will reactivate these one-time givers.
10. Invest in major-donor development
Call your major donors. Issue a personal invitation to a graduation. Visit them in their homes or offices. In short, get to know them and let them get to know you.
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