Generation Y: Breaking Stereotypes by Raising Funds and Doing Good

So what does all this mean? Here are my takeaways from interviewing these anything but lazy and apathetic Gen Yers:

1.) Rather than focusing on how to target Generation Y, focus on the mission of your organization and try and make it as compelling as possible. Tell the story, skip the fluff and get to the point — tell us what we can do and make it more than just a donate button.