Generation Y: Breaking Stereotypes by Raising Funds and Doing Good

2.) Social media will continue to be a factor in acquiring new donors — but perhaps in a way different from the standard methods. As you can see from the two examples, do-it-yourself philanthropy is becoming increasingly popular among Generation Y, and social media is the most logical place to promote causes. Find your advocates (Garcia in the above example), and they will help you find donors you may never have had a chance to reach by utilizing their networks.