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One of those peers, a good friend of mine, gave me a great idea a few weeks ago. She pointed out that people generally do not like to be categorized — people want to be seen as individuals, even when it comes to the organizations they choose to support and how they choose to support them. People do not think about “giving” the same way, but if a message or need touches them or someone they care about, they will give however they can.
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- Companies:
- GuideStar
- Network for Good
Christina Johns
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