Generation Y: Breaking Stereotypes by Raising Funds and Doing Good

Dice and Hackmen used online networking to generate interest for their event. Each of the actors changed their profile pictures on Facebook to the poster design created for DiceWorks, thereby exposing more than 30 people on Facebook averaging more than 500 friends to the event poster. Each time a member of DiceWorks commented on someone’s status, uploaded a photo album or shared a link, his or her profile image was attached to the activity. Everywhere the cast members of the show went on Facebook, DiceWorks was with them.