Generation Y: Breaking Stereotypes by Raising Funds and Doing Good

Another great example of DiceWorks’ excellent use of social media is how it decided to use collaboration when administering the Facebook page for the event.

“I made each of the cast members an administrator for the Facebook event page. This allowed each cast member to invite their own set of friends, e-mail out to external accounts, tag friends, upload images and share on individual Facebook profiles,” Dice said.