Read This in the Next 5 Minutes!!!
This demo taps in to donors’ deeper emotions about the issue, and it not only shows donors how they’ll feel about changing hearts and minds, but also dramatizes the advocacy that the charity does.
In each of these three examples, the demo portrays the mission of the nonprofit in a way that puts donors right in the center of the work, and that’s the essence of donor-centric fundraising.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
