Read This in the Next 5 Minutes!!!
What’s more, the demo itself involves the donor. If we want donors to get immersed in our appeals, we have to find new ways to surprise them. That’s what keeps them reading. The minute their expectations are confirmed about what’s coming next in an appeal, we’re boring them. And that means we’re losing them. And their support.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
