Read This in the Next 5 Minutes!!!
But when we surprise them again and again, they stay interested, wondering what will happen next. Then they’re taking in our message while their everyday skepticism is suspended for a few minutes. And chances are, as they discover for themselves all the good they can do, they’ll give — not only to the appeal that’s in front of them but also to the appeals they’ll receive in the future. And the result will be stronger donors relationships, greater loyalty and more funding.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
