Read This in the Next 5 Minutes!!!
You’ve just witnessed a product demo. It’s the key part of the proven formula that makes up an infomercial. But what does this have to do with fundraising?
Gems of direct response
You might think infomercials are corny and campy. Maybe so. But they’re also gems of direct response. And with the product demo as the highlight, infomercials are crafted, cut and polished to do one thing — engage prospects so completely that they respond — NOW!
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
