Read This in the Next 5 Minutes!!!
That’s the goal of fundraising, too — engaging donors so completely that they respond now.
With a bit of thought about the offer you make to your donors, it’s possible in the copy for your appeals to create something akin to the power of the infomercial demo — to create a kind of demo that takes place in your donor’s mind’s eye.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
