Read This in the Next 5 Minutes!!!
Let’s take a look at the role the demo plays in an infomercial, and then we’ll see how to apply it to fundraising.
The demo, most of all, is a dramatization of the product’s benefits. But in order to be successful, it has to do a few things. First, it has to surprise people. Pitchmen know that they can’t bore their prospects into buying. So the demos are unexpected, unusual and sometimes a little over the top. OK, a lot over the top. But the exaggerated use of the product can break viewers out of their apathy and draw them in.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
