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Second, the demo has to show the product in use. When customers see the product in action, they can envision themselves using it. At that point, they become involved and they start selling themselves.
Third, the demo addresses customers’ natural skepticism. They wonder, “Does that thing really work?” The demo shows the product in an exaggerated way to prove its functionality.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
