Read This in the Next 5 Minutes!!!
The demo does a lot of the selling in an infomercial, but how can we get some of its power into fundraising copy?
How does it work for fundraising?
Here’s an example for a charity that sends Bibles around the world. The offer presented to donors is to give in order to send Bibles to people in closed countries — in this case, China. The “demo” in copy goes like this:
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
