Read This in the Next 5 Minutes!!!
Reading this, the donor can see herself taking this specific and unexpected action. She can see herself blessing that country in her mind’s eye. And as she does, she’s demonstrating to herself what her gift will do, how her gift fulfills a religious obligation, and what it will mean to her personally and religiously when she gives. It involves donors far more than the usual talk about sending Bibles around the world.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
