Read This in the Next 5 Minutes!!!
Here’s another example, this one a bit over the top. But it shows how a somewhat exaggerated demo of the work that this charity does will be more engaging and memorable for donors:
“To get an idea about how good you’ll feel when you give, picture this. Pack up an SUV with boxes of medicine tied down on the roof and in the back, and now get in and drive the 7,000 miles to Tajikistan, over land and by ferry across the ocean. When you get there, go all throughout the country, making stops at the remote clinics and hospitals, delivering the boxes of medicine. Watch as the doctors and nurses receiving this treasure clasp their hands together, overcome with emotion. Watch as they thank you again and again for the medicine and for your compassion and generosity. That’s what your gift will do. Every dollar you give will cover the cost to ship this vital, lifesaving medicine to where it’s needed to save lives.”
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
