Get Out of Your Direct-Mail Comfort Zone
Find out what your target audience really thinks
A few times a year, I teach an introduction to fundraising class for an adult education program. It's a lot of fun for me (Wow! People are actually paying to hear me reminisce about direct mail in the 1980s!), and it gives me a lifelong learning experience.
Things I take for granted get viewed with fresh eyes, and students freely share their likes and dislikes. While it's easy to brush aside their comments as "uninformed," the truth is, they are thinking more like donors than I may be after more than three decades of fundraising experience.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
