Get Out of Your Direct-Mail Comfort Zone
Find out what your target audience really thinks
We all know how hard it is to target accurately 100 percent of the time. Somehow someone's name ended up on a list that isn't his or her demographic at all. While we can't completely eliminate this problem, we can train donor-services staff to be genuinely apologetic when someone calls in to complain. You may not gain a donor, but you might lose a detractor.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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