Get Out of Your Direct-Mail Comfort Zone
Find out what your target audience really thinks
A lot of people aren't getting fundraising appeals
I get direct-mail appeals daily plus e-appeals, so I am always surprised when someone tells me that he or she hasn't received a single appeal in the mail since I announced six weeks earlier to watch for them. Sure, some of these students are young adults, probably struggling with student loans and the lousy hiring environment. But it makes me wonder.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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