Get Out of Your Direct-Mail Comfort Zone
Find out what your target audience really thinks
Are we being creative in finding potential donors outside of the rented mailing lists? For many nonprofits, the answer is yes. But some are still not thinking outside the (mail)box when it comes to donor acquisition. We need to keep making small investments into alternate options, refining and learning to see where else we can acquire donors. For example, I don't know a magic formula for acquiring donors through social media, but I want to keep trying. Are there targeted newspapers or magazines that sell low-cost ad space?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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