Get Out of Your Direct-Mail Comfort Zone
Find out what your target audience really thinks
Yes, we save money with white No. 10 envelopes and two-color printing. But are we lulling our donors into ignoring us? Get creative on your year-end mailing, for example, and see if you can generate more support.
Once in a while, get out of the office. Don't go visit your family or fellow laborers in the fundraising profession. Talk to people who could be donors to your organization and who don't know their way around a direct-mail package. Find out what they are reading and doing. They may just give you a hint about a new place to look for donors.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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