Get Prepared for EFT

Campbell says organizations that take the time to consider what mechanisms will have to be changed or adjusted to maximize EFT will find it increases funds and donor giving.

“Any time you can make it easier for your donor to be able to increase their contribution or reach out to those that just don’t get over the inertia of writing the check and mailing it … it’s just an amazing tool that I think can deliver some great benefits to the not-for-profit world by virtue of making the ability to give less complex and immediately rewarding,” she adds.