Get Ready to Go for the Gold!

The categories for 2009 are the same as they were for last year’s awards:

1. Direct Mail
Acquisition (50,000 or more mailed)
Acquisition (Fewer than 50,000 mailed)
Renewal (50,000 or more mailed)
Renewal (Fewer than 50,000 mailed)
Special Appeal
Package of the Year: The highest overall points-getter from among the other direct-mail winners. (Do not submit entries for this category.)
Grand Control of the Year: Chosen from among the controls in the Who’s Mailing What! Archive. (Do not submit entries for this category.)