Get Ready to Go for the Gold!

2. E-philanthropy: For campaigns centered around e-mail and Web, with no direct-mail components.

3. Multichannel: For campaigns that combine any number of strategies, including direct mail.

4. Fearless Fundraising: For innovative, push-the-envelope campaigns that employ elements of mobile, guerrilla, social-networking or other cutting-edge strategies. Or just something too avant-garde or off-the-hook to fit anywhere else.