Get Real

In his Donor Power Blog post last Wednesday, Merkle/Domain Creative Director Jeff Brooks advised fundraisers take a “positioning reality-check” by recording people outside of their organization saying its tag line or positioning statement out loud and pay attention to the following three things:

“1. Do people make funny faces when they say it? That’s a sign that it makes them feel stupid, weird, or unnatural to say it. It’s not in normal language.