Get Those Conversations Going

Paraphrasing, it went something like: "I noticed there were people on our Facebook page who were 'liking' post after post and making very substantial comments. So I clicked through and tried to look at their profiles to get a sense of who they are. Then I looked at our housefiles and realized that here these people were connecting with us on Facebook but none of them were on our files. Then I chose a few and sent them messages. I heard back from some of them — one man sent me a friend request, and I wound up getting involved in some good conversations with him."