Get the Word Out: Event Fundraising Using Social Networking

The donors reached by these "free agents" may not have any particular affinity for Habitat for Humanity Winnipeg itself, or may not even live in the same country, but they have a great affinity to support their friends, so they contribute.

Social media is a contact sport
As you can see, using social networks to increase support for an organization's special events is quite powerful. If your organization has been sitting on the sidelines, now is the time to stand up and start engaging. As Kanter and Fine say in "The Networked Nonprofit," "Social media is a contact sport, not a spectator sport."