Get the Word Out: Event Fundraising Using Social Networking

How can you best spread awareness to as many potential supporters as possible when you have limited budget and resources? Leverage social media to get the word out quickly and efficiently throughout your nonprofit's network.

In "The Networked Nonprofit," authors Beth Kanter and Allison Fine write, "Networked Nonprofits work as social networks, not just in them." According to Kanter and Fine, by connecting individuals with common interests and goals, nonprofits create an ecosystem of organizations and people eager to help.