Get the Word Out: Event Fundraising Using Social Networking

According to the 2011 Millennial Donor Survey, a recent study from Johnson, Grossnickle + Associates and Achieve, 56 percent of donors ages 20 to 35 report they get information about organizations to support from their peers.

The same study found that 33 percent of donors in the same age group learn about organizations to support from Facebook. Ninety-three percent of those surveyed report giving to nonprofits in 2010. The power of social networks to disseminate information and motivate supporters to act is clear.