Get the Word Out: Event Fundraising Using Social Networking

The above-mentioned team members function as Kanter and Fine's "free agents" for the nonprofit.

Enabling supporters with online fundraising tools they can share through their various personal social networks (e-mail, Facebook, Twitter) is critical to Habitat for Humanity Winnipeg's success.

"Using an online fundraising and event-management tool made it very easy during the postal strike that occurred during this year's Cycle of Hope," Scott says. "Some supporters who would have normally mailed in checks used the online system, and I'm hoping they now see how effortless and quick it is to give in that way."