Get the Word Out: Event Fundraising Using Social Networking

Cycle of Hope participants can even embed special fundraising forms directly on their own blogs or websites, allowing them to capitalize on people's tendency to donate to causes their friends ask them to support.

"We raised $60,000 more this year over what we had hoped," Scott says. "We received donations from all over Canada, the U.S. and Europe. In the past, I had only seen one donation come from overseas. Next year, I'm looking forward to seeing that market grow even more."