Kenneth Grunke, director of individual and major giving at Pillars, a social-services organization with locations throughout Illinois, definitely sees the potential, explaining: “Starting the conversation about a charity or cause is usually how we see prospects become donors. To us, it’s no different than a
current donor mentioning to one of their friends, who isn’t a current donor, about the program and that individual eventually becomes interested enough to want more information.”
Get Your Head Out of … the Sand
Kenneth Grunke, director of individual and major giving at Pillars, a social-services organization with locations throughout Illinois, definitely sees the potential, explaining: “Starting the conversation about a charity or cause is usually how we see prospects become donors. To us, it’s no different than a
current donor mentioning to one of their friends, who isn’t a current donor, about the program and that individual eventually becomes interested enough to want more information.”