That interest, one would hope, eventually leads to a donation.
It takes time
Even if you aren’t trying to fundraise via social-networking sites, just having a presence there does require resources. That’s where a lot of organizations seem to go wrong — underestimating the time and effort it takes to maintain a significant, consistent presence in this world. Blogs have to be updated regularly. Message boards must be monitored for off-topic, off-color or other inappropriate remarks. Comments and messages require responses. Sounds a little like child’s play, but it’s pretty serious business.
Get Your Head Out of … the Sand
That interest, one would hope, eventually leads to a donation.
It takes time
Even if you aren’t trying to fundraise via social-networking sites, just having a presence there does require resources. That’s where a lot of organizations seem to go wrong — underestimating the time and effort it takes to maintain a significant, consistent presence in this world. Blogs have to be updated regularly. Message boards must be monitored for off-topic, off-color or other inappropriate remarks. Comments and messages require responses. Sounds a little like child’s play, but it’s pretty serious business.