Ideally, a nonprofit would have at least one person whose job, eight hours a day, would be monitoring blogs, message boards and profiles, etc. But what are the chances of that happening at your organization?
More likely, the work will be divided among a number of staffers, or even more likely than that, one or two people will do it in their “off” hours.
Get Your Head Out of … the Sand
Ideally, a nonprofit would have at least one person whose job, eight hours a day, would be monitoring blogs, message boards and profiles, etc. But what are the chances of that happening at your organization?
More likely, the work will be divided among a number of staffers, or even more likely than that, one or two people will do it in their “off” hours.