Durham says social-network updating is a great way to give capable volunteers an important role within your organization — “as long as you trust them to draw the line where you would,” she adds.
The do’s and don’ts
No matter how you choose to engage people online, you need a plan. It’s not something that, despite appearances, just “happens.” Maybe your teenager can get away with updating his status every six weeks or inundating friends with stream-of-consciousness tirades, but you — as an organization — can’t.
Get Your Head Out of … the Sand
Durham says social-network updating is a great way to give capable volunteers an important role within your organization — “as long as you trust them to draw the line where you would,” she adds.
The do’s and don’ts
No matter how you choose to engage people online, you need a plan. It’s not something that, despite appearances, just “happens.” Maybe your teenager can get away with updating his status every six weeks or inundating friends with stream-of-consciousness tirades, but you — as an organization — can’t.