Map out a “high-engagement timeline.” Plan on daily updates, blog entries, and photo or video posts, etc., perhaps, for example, around an important issue on Capitol Hill or about a big event sponsored by the organization.
Create a contact strategy. Divide up responsibility daily or every other day between two or three key staffers to determine who will do what and when. For example, staffer A checks and responds to postings between 10 a.m. and 11 a.m., and staffer B checks and responds to postings between 4 p.m. and 5 p.m.
Be prepared. Trying to think of something witty to post or comment on is sometimes difficult. Treat these posts just like an e-mail series or direct-mail letter, and plan on regular discussion topics and other elements.
Cubine also suggests identifying one or two key bloggers in your mission area, nurturing relationships with them and keeping them updated with news from your organization in the hopes that they in turn will talk more about you in their blogs.
Get Your Head Out of … the Sand
Cubine offers these tips for connecting online:
Cubine also suggests identifying one or two key bloggers in your mission area, nurturing relationships with them and keeping them updated with news from your organization in the hopes that they in turn will talk more about you in their blogs.