Threat or thrill?
With all of the potential positives and pitfalls, where does that leave nonprofits — and especially their fundraising/awareness teams — in terms of social-networking and other e-communications? We asked the people we talked to for this story: threat or thrill?
Durham: “From a consultant or project manager’s point of view, these tools are thrilling. They open up new, exciting ways to reach niche audiences more deeply and with less money. In terms of implementing them on a daily basis, however, it can be overwhelming. Nonprofit staff are already busy — and these new tools only add to their plates.”
Get Your Head Out of … the Sand
Threat or thrill?
With all of the potential positives and pitfalls, where does that leave nonprofits — and especially their fundraising/awareness teams — in terms of social-networking and other e-communications? We asked the people we talked to for this story: threat or thrill?
Durham: “From a consultant or project manager’s point of view, these tools are thrilling. They open up new, exciting ways to reach niche audiences more deeply and with less money. In terms of implementing them on a daily basis, however, it can be overwhelming. Nonprofit staff are already busy — and these new tools only add to their plates.”