Tandon: “It’s both taxing and thrilling. Social media is particularly exciting because it [connects] people who care passionately about the brand and work for the organization to people who care passionately about the brand and want to help. Social media represents an unprecedented ability to have direct conversations with your most impassioned supporters and then project those conversations outward to potential supporters. It also provides informal research on how people view your brand that would be very costly to collect otherwise.
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Get Your Head Out of … the Sand
Tandon: “It’s both taxing and thrilling. Social media is particularly exciting because it [connects] people who care passionately about the brand and work for the organization to people who care passionately about the brand and want to help. Social media represents an unprecedented ability to have direct conversations with your most impassioned supporters and then project those conversations outward to potential supporters. It also provides informal research on how people view your brand that would be very costly to collect otherwise.