“What’s taxing is how rapidly it expands and how unpredictable it can be. It all comes back to the same marketing principles: Who is my audience? What do they care about? What is my core story? How should I engage with them?” FS
Bryan J. Schoell is a freelance writer based in Sicklerville, N.J. Reach him at bryanjschoell@aol.com
Get Your Head Out of … the Sand
“What’s taxing is how rapidly it expands and how unpredictable it can be. It all comes back to the same marketing principles: Who is my audience? What do they care about? What is my core story? How should I engage with them?” FS
Bryan J. Schoell is a freelance writer based in Sicklerville, N.J. Reach him at bryanjschoell@aol.com