It’s a complex dance with a lot of partners, and in this day and age of instant gratification and immediate feedback, no nonprofit can afford to be a wallflower.
Fortunately, much of this chatter is going on online. Consider it the cyber watercooler or virtual cocktail party. And even though — despite the common misconception — online communications aren’t free, they are a lot less expensive and a lot more immediate than other forms of outreach, like direct mail. Online offers a ton of opportunities for organizations to connect with donors and other supporters, including blogs; message boards; and social-
networking sites such as MySpace, Facebook, YouTube and Twitter, etc. If you’re not already engaging them, you’re kind of late to the game.
Get Your Head Out of … the Sand
It’s a complex dance with a lot of partners, and in this day and age of instant gratification and immediate feedback, no nonprofit can afford to be a wallflower.
Fortunately, much of this chatter is going on online. Consider it the cyber watercooler or virtual cocktail party. And even though — despite the common misconception — online communications aren’t free, they are a lot less expensive and a lot more immediate than other forms of outreach, like direct mail. Online offers a ton of opportunities for organizations to connect with donors and other supporters, including blogs; message boards; and social-
networking sites such as MySpace, Facebook, YouTube and Twitter, etc. If you’re not already engaging them, you’re kind of late to the game.