“Larger organizations and those with very social-media-oriented audiences have been investing in staff here for the past couple of years,” says Sarah Durham, principal and founder of fundraising consultancy Big Duck. “If you’re not proactively monitoring the buzz online about your organization, you’re sticking your head in the sand and pretending the world isn’t there. If people are talking about your work and your issues online, you should be there.”
Get Your Head Out of … the Sand
“Larger organizations and those with very social-media-oriented audiences have been investing in staff here for the past couple of years,” says Sarah Durham, principal and founder of fundraising consultancy Big Duck. “If you’re not proactively monitoring the buzz online about your organization, you’re sticking your head in the sand and pretending the world isn’t there. If people are talking about your work and your issues online, you should be there.”