Says Kim Cubine, principal and senior vice president at fundraising agency Adams Hussey & Associates: “The demographics [for social-network users] always trend older and more educated than most people believe.”
It’s true that the average age of the particular demographic you’re trying to reach determines which social-networking site you use to engage it: generally, MySpace for teens and young adults 18 to 23 or so, Facebook for mid-20s and up, and Twitter and YouTube almost across the board. But no matter where you put your message, this is still a matter of communications, pure and simple. There are just a few new bells and whistles to wrap your brain around.
Get Your Head Out of … the Sand
Says Kim Cubine, principal and senior vice president at fundraising agency Adams Hussey & Associates: “The demographics [for social-network users] always trend older and more educated than most people believe.”
It’s true that the average age of the particular demographic you’re trying to reach determines which social-networking site you use to engage it: generally, MySpace for teens and young adults 18 to 23 or so, Facebook for mid-20s and up, and Twitter and YouTube almost across the board. But no matter where you put your message, this is still a matter of communications, pure and simple. There are just a few new bells and whistles to wrap your brain around.